Vista New & Featured
Creative direction for an editorial franchise that spotlights the newest products in Vista’s catalogue. The goal was to inspire small business owners to build their brand through these new stylish products and the consumer audience to personalize the shopping. My team developed a global style guide, design system, tone of voice and messaging for this franchise which was adapted across all marketing channels globally.
Email / Site / Display / Social-Paid & Organic
CREATIVE DIRECTION /
STRATEGY + DESIGN/
PHOTOGRAPHY/
ANIMATION/
The New & Featured lockup was included in each campaign. The style guide also incorporated typographical elements that could be tailored to channel specific executions. The photography was shot with strong shadows with bold bright backgrounds to make the products pop. We used gifs and motion to help with the storytelling across platforms.
Modern
/
Fresh
/
Dynamic
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Modern / Fresh / Dynamic /
