Vista x Wix
Global style guide and creative direction for launch of the Vista x Wix partnership which uniquely serves small businesses by uniting online and offline marketing solutions.
STRATEGY + DESIGN/
CREATIVE DIRECTION/
ANIMATION/
For Phase 1 and launch, we leaned into the Wix visual language and highlighted the key benefits for customers, which was ease of use and customization of their selected website.
Email / Site
For Phase 2, we developed 2 concepts to A/B test. We featured success stories from 3 real businesses who developed a website through Vista x Wix and a second version highlighting the breadth of designs for every kind of business that Wix offers. The visual direction leaned more into the Vista brand.
Email / Site / Display / Social / Print
Team: Michael Ebeling, Jen Conroy, Paula Jansen, Angela Austin, Jason Olbryt, Nataly Baez